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ADVISO PARTNERS advises NOR-FEED’s shareholder managers on the company’s sale to ADISSEO
02/2023

Having arrived as a minority shareholder in 2016, ADISSEO has acquired a majority stake in NOR-FEED alongside the company's managers. The transaction is an important step for NOR-FEED’s development strategy in France and internationally, and its aim to become a French leader in functional plant extracts for animal nutrition. By offering its customers natural and sustainable solutions, NOR-FEED is positioning itself on an emerging market enjoying annual growth of nearly 10%.

NOR-FEED designs, produces and markets plant-based specialty ingredients and plant extracts for animal nutrition. Based in the Angers Technopole in France, NOR-FEED was created 20 years ago by Pierre and Cécile CHICOTEAU. It was joined in 2012 by Olivier CLECH, and has developed around a one-of-a-kind project focusing on the preventive role of nutritional strategies. To this end, it uses botanical extracts from agricultural co-products in animal nutrition and hygiene products so as to limit the use of antibiotics, coccidiostatics and pesticides. NOR-FEED recently began a process to obtain B Corp certification, consolidating the teams’ commitment to the company's sustainable development, taking environmental and social factors into account.

ADISSEO and NOR-FEED have already identified some synergies, in particular as regards strengthening and developing the penetration and adoption of these products in high-growth markets in which ADISSEO is already very well established and has real legitimacy.

NOR-FEED will continue to independently manage its R&D, production and sales network and Pierre CHICOTEAU and Olivier CLECH will continue to lead the company. ADISSEO will give NOR-FEED the benefit of all its expertise and network to help it achieve its objectives and implement the synergies identified.

Pierre CHICOTEAU, Co-Director of NOR-FEED: “NOR-FEED has solid fundamentals and our purpose is unique in the market. We have developed and registered botanical additives for animal nutrition that are safe, effective and manufactured in France within a structured CSR framework. ADISSEO has worked alongside us since 2016 and will now allow us to take the NOR-FEED project much further.“

Olivier CLECH, Co-Director of NOR-FEED: “The demand for botanical additives for animal nutrition is confirmed each year, and we have experienced average annual growth of more than 20% over the last 11 years, driven in particular by our solutions to offset oxidative stress or manage coccidial risk. The growth potential remains considerable and the team is very committed to continuing our development.“

Jean-Marc DUBLANC, Chairman and Chief Executive Officer of ADISSEO: “We are pleased to have signed an agreement to acquire NOR-FEED, which is consistent with ADISSEO’s mission to offer its customers solutions that are sustainable, affordable, qualitative and safe. This transaction is part of our strategy to accelerate the growth of our Specialty products using unique and differentiating technologies.“

Guillaume DARY, Partner at ADVISO PARTNERS: “We are delighted to have prepared and supported NOR-FEED and its shareholders in their sale to ADISSEO. NOR-FEED is one of the rare finds that ADVISO PARTNERS holds dear: regional anchoring, a niche positioning in plant extracts, strong growth momentum around a solid management team, and strong values in terms of impact.“