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ADVISO PARTNERS advises VABEL COSMETIQUE's shareholder manager in the sale of a majority stake to NAXICAP PARTNERS
03/2021

Founded in 1990, VABEL COSMETIQUE has become a key player in the services market for the luxury and ultra-luxury cosmetics industry in Europe. This sector has enjoyed average annual growth estimated at over 10% since 2017. Christophe SALLES, Chairman of VABEL COSMETIQUE, together with his management team, has positioned the Group as a top tier player in small and medium-sized production runs. The Group's ability to meet the complex industrial needs of its major customers and support them with their new product launches is fully in tune with the strong tendency towards outsourcing among luxury and ultra-luxury cosmetic brands.

With nearly 400 employees, VABEL COSMETIQUE has developed a "Full Service" offering, enabling customers to outsource their entire production process to the company, benefiting from a single contact person throughout the project and a reduced time to market.

Under the guidance of ADVISO PARTNERS, the transaction involved selecting a financial partner to sustain and accelerate the Group's growth. After a competitive process, Christophe SALLES selected NAXICAP PARTNERS, supported by NORD EST PARTENAIRES, to drive the Group's new growth phase, alongside its management team.

With NAXICAP PARTNERS and NORD EST PARTENAIRES on board as shareholders, VABEL COSMETIQUE will have the means to accelerate its organic growth, particularly by ramping up its business development and continuing its transition to a full service model, and will be well placed to drive consolidation in this still fragmented market.